Perhaps the only people who can legitimately claim to love Wiz Khalifa's runaway hit more than him is the front office at the Pittsburgh Steelers. We're pretty sure there is a series of charts that show an uptick in Steelers merchandise sales and general positive Steelers chatter that follows the growth in popularity of "Black & Yellow" over the fall and winter.
Wiz got the Terrible Towels going early and the buzz probably helped with Pittsburgh's rout of the New York Jets. Prepare to see something similar in Dallas in the coming weeks.
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