Monday, January 24, 2011

2011 Doritos Superbowl Commercials Pushing Barriers with Gay Themes

Ever since Janet Jackson's nipplegate fiasco, the advertisers on TV's biggest annual draw continue dance around the G-Rating atmosphere of the Superbowl while attempting to generate water cooler fodder and media frenzy with racy, edgy ads. Clearly Doritos is playing no games with these ads that might ruffle a more than a few feathers, which fuels all those other buzz-worthy things they are looking for.

At around $3million for a 30 second spot, residual discussion about the ads is better than actually airing the ad once for those prices. And curious viewers will flock to youtube to check them out. Just saying you're going to air these potentially controversial ads might generate enough viral attention that you don't even have to air them on national TV. What do y'all think about these ads?





Spotted at Entertainment Weekly.

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