Rihanna's palindromic Reb'l Fleur Fragrance Ad

Earlier this week the New York Times quoted Parlux Fragrances, makers of Rihanna's new signature fragrance, describing their new advert as a "palindrome." It works identically when played in reverse.

The ad was designed by Manhattan Ad Agency Droga5.

The New York Times article continues:

What viewers may find mind-boggling is that the video was choreographed to make it difficult to determine in which direction it was originally filmed. There are no obvious giveaways — say, flower petals being plucked in one direction and the petals being reattached in the other.


Misha Louy, an executive producer at Droga5 who worked on the video, explained that in some shots Rihanna was even filmed walking backward, or was directed to walk forward in such a way that when the video was played in reverse it “wouldn’t look like she was moonwalking backwards.”

Go to http://www.RihannaReblFleur.com to experience the interactive video.